About

Praneet Sahni Kalani is a freelance fashion and lifestyle writer with over 5 years of experience writing about fashion, beauty & skincare, hospitality, accessories & jewellery, F&B & hospitality, home, experiential events, health & fitness and much more. Her words have been published in Vogue India & BeBeautiful by Hindustan Unilever.

Her expertise lies in copywriting and her work spans for over 110+ brands - both prestigious names as well as emerging homegrown labels. Some illustrious names include Jio World Plaza BKC, Penthouse by St. Regis, Bhartiya Group, Courtyard by Marriott, Marks & Spencer, Kunal Rawal, Raghavendra Rathore, Lashkaraa USA, Azorte by Ajio among many other Indian and international names. Praneet also creates brand narratives for leading design houses and provides consultation on communication strategy.  As a multi-hyphenate, she is also the Jr. Creative Head of an Indore-based kids apparel manufacturer Ilmish Boys & Baby, launched in January 2024, where she handles design, production and brand strategy. 

A fashion business graduate from London College of Fashion, UAL (UK), Praneet has spent her initial professional years as a celebrity stylist, fashion consultant at brands like Tommy Hilfiger & Harrods in London, and also worked as the Jr. Buyer at Ensemble in Mumbai. She then discovered her flair for writing and has never looked back since.

We're a new-age communications consultancy that is dedicated to brilliantly communicating with words. In the current digital age, one cannot imagine businesses on the digital platform without content. Whether you’re looking at social media presence, an online platform that focuses on building communities of like-minded individuals, or simply selling products/services online – you need written content to accompany your visuals. That’s where we come in.
We’re the bridge between your brand vision and communicating that vision to the audience. Use a wrong word and it can tarnish or simply give the wrong idea about your brand voice, aesthetic and vibe.
Think of us as a sponge. Our team soaks in all the information about your business and would then come up with fitting communication to put across your view point to your desired audience.
 
Why do you need a copywriting service?
 
When running a business, it’s impossible to do every task on your own. And frankly, some things are better left for professionals who know best.
We're a new-age communications consultancy that is dedicated to brilliantly communicating with words. In the current digital age, one cannot imagine businesses on the digital platform without content. Whether you’re looking at social media presence, an online platform that focuses on building communities of like-minded individuals, or simply selling products/services online – you need written content to accompany your visuals. That’s where we come in.

We’re the bridge between your brand vision and communicating that vision to the audience. Use a wrong word and it can tarnish or simply give the wrong idea about your brand voice, aesthetic and vibe.

Think of us as a sponge. Our team soaks in all the information about your business and would then come up with fitting communication to put across your view point to your desired audience.

Why do you need a copywriting service?

When running a business, it’s impossible to do every task on your own. And frankly, some things are better left for professionals who know best.